What or who is your inspiration and why is following this route important to you?
Much of my work is inspired by the beauty of the natural world, constantly photographing everything around me to influence my designs. Experienced in hand painting, digital prints, dyeing, embroidery and devore, I encapsulate femininity and luxury in my collections. Much of my work is conceptual, identifying gaps in the market and creating collections which have depth in the development journey, but also in their meaning, with sustainability being at the heart of my work and intrinsic to my designs. Each collection is epitomised by a clear brand vision, which demonstrates my business acumen and also gives my designs relevance and context in today’s market.
What has been your favourite thing about ECA? And Edinburgh?
ECA has allowed me to develop not only my design skills but also my ability to work to a brief, with a focus on the research required to create a strong concept and communicating my concept to an audience through presenting my work. These skills have allowed be to grow as a designer but also a conceptual thinker, with every design having purpose. The studio environment in ECA has also provided me with free rein on my creativity, having access to many different departments and facilities, as well as the friendly environment between year groups within the studio, and the constant feedback and support from the tutors, where I was able to build strong relationships and take on board their advice, which I believe is an essential part of a design course.
What are your hopes for life after ECA? Do you have any plans?
During this period of uncertainty I am going to use this time constructively to develop samples for my final project and to produce some of my designs to sell, whilst applying for roles within the creative industries, combining both my love of design and my conceptual thinking. I would like to work for a vibrant, younger company.
Is there anything you’d like to share about your experience studying here, perhaps relating to the things you’ve learned?
I have learnt to experiment, challenge myself, and take myself away from my comfort zone. ECA has enabled me to develop my style and design direction, as well as my USP. Much of my design work is focussed around sustainability, and with the help from my tutors I was encouraged to integrate this further into my work, as well as providing me with inspirational forward-thinking design ideas which have a reduced impact on our planet.