What do you want people to know about your graduation project?
Most of my portfolio is based around commercial projects. I have always leaned towards this kind of work because I want my design to have a place outside of art school and in the real world.
I also enjoy the challenge of designing something beautiful and creative within the constraints of a commercial brief. A lot of research has gone into my projects and for every finished piece there are 100s of variations that I explored first. I like to make sure that by the end I can justify every decision I made and link every element of the design back to my research.
What or who is your inspiration and why is following this route important to you?
I am inspired by contemporary culture and lifestyle; as a graphic designer I think it’s important that my work is relevant to this context.
I look at a lot of new work released from design agencies that I admire to see how they are responding to this and being really clever with design.
At the same time, I look to more conceptual sources, mainly fashion and art, for more visual inspiration; looking at colour, pattern, shape, type and layout that can influence my work.
What has been your favourite thing about ECA and Edinburgh?
Being a part of an art school that is so large and includes so many different subjects has been amazing.
Whichever course you are on, being surrounded and inspired by all the different disciplines within art and design is really valuable.
Living in a city with a rich history, lively culture and beautiful surroundings has also been amazing, I think any student who studies at ECA will say they’ve been inspired by the city at some point.
What are your hopes for life after ECA? Do you have any plans?
I’m really looking forward to working in a design agency; I know I still have so much more to learn and I want to be part of a really talented team so they can push me to reach my potential.
Is there anything you’d like to share about your experience studying here?
Everyone on my course had very different styles, strengths and interests which could sometimes make you feel unsure of yourself. It took me a while to learn that I just needed to focus on improving my own skills and ability whilst also being inspired by the huge variety of work that was happening around me.