Daniela Groza

  • 2020
  • Design
  • Jewellery & Silversmithing - BA (Hons)

Daniela Groza: Modern Venus Collection

Daniela Groza
Modern Venus Collection

What do you want people to know about your graduation project?

I want people to know that jewellery is not just about aesthetics. It’s also about spreading important messages about diversity and environmental engagement; the wearer becomes a visual interpretation of their thoughts, boldly sharing them with the world.

What or who is your inspiration and why is following this route important to you?

I discovered my passion for the jewellery design discipline at 14 and decided to turn my hobby into my career. Inspiration usually comes from global issues that are very close to my heart, such as sustainability, and I try to raise awareness of their importance through a more ethical jewellery practice, but also through the visuals and concepts behind my jewellery.

Daniela Groza_Jewellery _ Silversmithing - BA (Hons)_2020_Modern Venus Collection_2.jpg
Daniela Groza
Modern Venus Collection
Daniela Groza_Jewellery _ Silversmithing - BA (Hons)_2020_Modern Venus Collection_4.jpg
Daniela Groza
Modern Venus Collection

What has been your favourite thing about ECA and Edinburgh?

I enjoyed the fact that ECA is very focused on inclusivity and collaboration.

Getting access to the facilities of different departments allowed me to experiment with more than just jewellery techniques, such as screen printing in the Textiles department, body-part casting in Sculpture, and more.

Edinburgh is such a lively and welcoming city - I really enjoyed my four years here and I was quickly made to feel at home.

What are your hopes for life after ECA? Do you have any plans?

I am glad I followed my intuition and chose to study a degree I love because I am now certain I want to continue working in the jewellery industry. 

My dream is to have my own successful jewellery brand, but I will start off by working for a jewellery company first, as I feel I still have a lot to learn.

Is there anything you’d like to share about your experience studying here?

I have expanded my horizons while here and really grown as both an individual and as a designer and artist.

I even started my own social enterprise, focused on combating Fast-Fashion, which will remain part of the University for the next generation of students to continue. This experience has developed my team management and communication skills enormously. I also received the 2019 Creative Edinburgh Student Award for my Social Enterprise.


Are you interested in Jewellery & Silversmithing - BA (Hons) at Edinburgh College of Art?